One insight that people often find surprising is that you should not use ALL CAPS in your ad titles. Ads with all caps in their titles get significantly fewer views than ads that have proper capitalization (i.e., capitalize the first letter of each word). In fact, using the right type of capitalization can mean up to 50% more ad views.

Interested in more tips like this? Email us at info@rentjuice.com or message us @RentJuice and ask for our free guide “5 Ways to Get More Leads From Craig’s List”

In keeping with this year’s theme of “local. social. mobile.” we’re also excited to announce two new promotions we will be running at the conference:

We’re giving away an iPad!

We’ll pick a winner after the conference and announce it here. Here’s how to play:

• Stop by our booth, S-13 in Start-up Alley
• Register to win (i.e., tell us your name and how to get in touch with you)
• No step 3, RentJuice is built to make your life easier and we think that includes registering for contests
• Want more details? Read all about it here

AND, We’re giving away a Flip video camera!

We’ll select a winner from the list of people that ReTweet our announcements about our iPad giveaway. Here’s how to play:

• Follow @RentJuice on Twitter
• When you see our tweet about the iPad contest, ReTweet it. Really easy.
• Want more details? Read all about it here

See you at the conference!

The Moving Concierge™ is a feature that I’ve been excited about for a while now, as a renter here in San Francisco. It makes sense for real estate agents, property managers, and their clients. As a rental professional, this is an entirely new way for you to make money doing no more work than you did before. And for your renter clients, this will help make the moving process a whole lot easier. How does it work? Our agents invite renters to visit their branded, secure Moving Concierge, where the new renter can do the following:

• Find movers to help them move their belongings
• Order and schedule installation of cable, internet, and phone services
• Change their mailing address with the US Postal Service
• Get a head start on where to go and what to do in their new neighborhood

By providing this service at the perfect time for renters, rental professionals get substantial referral fees from the moving and utility companies. It’s an easy way for rental agents and apartment finders to generate more revenue from the work they’re already doing, and their agency will gain an edge by providing a way to make life easier for renters.

Check it out here!

• About 57% of the 30.3 million housing units added from 2005 to 2020 will be rentals: http://bit.ly/ojjt
• 10 kitchen upgrades for renters: http://bit.ly/Hch8m
• What did you all think of our customer service post? It got a lot of hits, but no comments so far: http://bit.ly/mTPdX
• Friendly reminder of various tips you can use if you’re renting a small space: http://bit.ly/2vnL8W
• The @RentJuice Customer Service post – the four pillars for success in real estate customer service: http://bit.ly/mTPdX
• RT @WomensCouncil: Still time to register for today’s webinar “Building Brands & Credibility in RE” 4pm Central http://bit.ly/eOc2f
• Our customer service post is coming up! For the next one we’d love your thoughts: what’s some of the best customer service you’ve seen? Why?
• Great post coming on our approach to great customer service. Look for that Monday. Meanwhile check out our linkfest: http://bit.ly/SGCpO

If you like what you see, follow the RentJuice Twitter account – we’re at @RentJuice and would love to continue being the daily resource for real estate agents doing rentals, leasing agents, landlords, and renters. And of course you can always reach us on Twitter, by commenting on this blog, or by sending us an email here.

Several members of our team studied under customer service guru Frances Frei while attending Harvard Business School, and we’ve kept her lessons in mind as we designed our customer service experience for leading real estate agents. We aspire for RentJuice-certified rental agents to use our programs to differentiate themselves with a closer relationship with their clients, and we’re already seeing the results.

We’ve designed RentJuice’s customer service operations to push the envelope, because we believe strongly that customer service is one of our competitive advantages compared to the incomplete offerings available in Boston. Gone are the days where an agent would sign up for a mom-and-pop database that barely worked and then never be able to get some coder on the phone: we’re using various systems to make sure we’re available and helpful when you need us.

All of this can be summed up with the four main pillars to RentJuice Customer Service:

1. Provide information, and be available: for our RentJuice-certified members, we’ve created an extensive Frequently Asked Questions (FAQ) section accessible at any time. We’ve also invested in an easy to use 1-877-21-JUICE number so that each member of our team is reachable if there are any other questions. And then if you add in our continued sharing of resources for agents and landlords via the RentJuice twitter account and the RentJuice blog, you can see how we’ve committed to leading the way in customer service.
2. Build world-class, low-overhead processes: we have these so that our RentJuice-certified members can be served efficiently. We have rapid-response ticketing – if there’s ever a question, filling in one of our easy to find forms in our RentJuice software application or sending a note to our support email will automatically assign a ticket to the request and route it to a member of our team.
3. Let customer feedback drive development: not only do we use our customer service as a support function, but we also use it as a development function. Many of the new features we keep adding to our leading product have arisen from suggestions submitted through RentJuice-certified members and trial RentJuice members. Every two weeks, we share a newsletter with our customers exploring the newest additons to the service, along with interesting blog posts and articles from around the web that inspired those features.
4. Service your mission, not just your product or service: we want to make our paying members thrilled to be a part of RentJuice and realize the vision we have. One day we helped a paying RentJuice-certified member clean up their blog’s code to get rid of someone who had hacked into their website. We deeply care about seeing our paying members succeed in their profession, and hope our expertise in building scalable, massively popular online brands can lead them in the right direction.

It’s common sense to give our customers this much support. We know our customers will be with us for a long time.

RentJuice really is a community of real estate professionals who close more rental deals and offer superior service to their clients, and our company’s customer service operations have been designed and executed to support our community. We love seeing our RentJuice-certified members continue to succeed – that’s why we exist!

Have other ideas? We’d love to hear them! Please post a comment on our blog or email us.